Evoke empathy through your photos
No matter which sector within your business, linking what your company does to the person behind the action is essential. A potential customer must to feel comfortable choosing your company over another. The key to earning a customer’s trust is to be as honest as possible and put your staff at the forefront. Trust is a subjective feeling rather than a rational act. Empathy is instinctively triggered by human contact.
Put your staff in their best light
Corporate portraits are the best way to portray the image of your company and employees. Having no photos on your site will make it look bland and lack identity. But what’s even worse is a site with bad pictures of your employees, this could be catastrophic for your reputation.
A headshot for personal use too
A company portrait is not only an element to add to your website, but also a personal asset. This portrait can be used for your CV, business card or LinkedIn profile. A profile with a photo is 14 times more likely to be viewed, according to Welcome to My Jungle. Headshots allow you to introduce yourself directly, which makes you more memorable rather than simply a name and description.
Improve your Brand Image
Having professional corporate event photography will improve your brand image. High quality photos will make your company look professional and respectable. These event photos can be used in marketing campaigns to promote your company. Capturing natural, candid shots of your employees at work will show a genuine relatable side for potential customers.
Photos of your actual employers at work (instead of obvious cookie cutter stock photos) will create a human connection between you and the customer. Nowadays, in this digital age, the human connection is often lost due to less physical interactions and more interactions online. Corporate event photography acts as the introduction to your brand and your staff. Professional photography campaigns can highlight the unique elements that comprise your organisation and compel prospects to take an interest and reach out.
These professional images can be used in social media campaigns, which will help bring your brand closer to the type of followers you’re looking for! Improving your brand image in this way will help your company build scalable growth using cost-effective and direct marketing techniques.
Before you potential clients make the decision to buy, they will want to learn about your company and its professionalism.
Stand out from the crowd – The goal is to clearly show the right reasons to get in touch with this company over others. It is therefore imperative that your company stands out from other companies offering similar services. By having corporate photos taken of your company, you will some the human side of your company, which if done correctly will also reflect your values and standards.
To get the best, high quality photographs, hire a professional photographer to mirror the image you want to convey.
- Headshots: for individuals or teams
- Events: seminars, conferences, reports
- Press communication: press release, business report, customer reviews
Corporate portraits help you to assert yourself as a real person and to convey your company’s message. Focusing on the human aspect will help to differentiate yourself from your competitors. Whether for individual headshots or group portraits, evoking empathy is key to winning your customer’s trust.