Photos are the real key to any listing when it comes to gaining traffic and getting visits. Did you know that 41% of visitors who look at a real estate ad ignore text to focus on photos? And that 60% of the time spent on an ad is spent on photos? In this context it may seem difficult or near impossible to sell real estate without good pictures. Here we present you with a few of the keys elements needed for property photography to boost your visits!
The photos are naturally warm and attract the eye! Space and natural light are two qualities that grasp the attention of home buyers first. For indoor and outdoor, it’s natural light that you will work with most often. If there is any ambient light around, use it to your advantage! In order to capture the brightest and best shots, it’s better to photograph at the beginning or end of the day. Bear in mind though that the kind of light you see is constantly changing (intensity, colors, direction, etc.). Emphasizing the natural light by using a wide angle camera lens will capture the essence of the space. After-all, shooting in low-light situations is not only about technical know-how but also the creativity to capture the ultimate photograph.
Currently, there are way too many real estate photos showing messy houses or apartment, and this has a direct impact on the number of visits these sites get. No need to do a full spring clean, but just make sure that personal stuff doesn’t get in the photo (coats, children’s toys, etc.) and that the furniture is well aligned. Unsymmetrically placed furniture could give off a “messy” effect to your photos. Move around whatever you need to get the perfect scene. It’s also totally up to you to do some “home-staging” to work on the angles, space and quantity of stuff in frame to create a balanced shot.
It’s hard for a potential buyer to get a good idea of the space if family photos of the current owner, a screaming wallpaper or any other personal items appear in the photos. There is one golden rule that must be respected, and that’s neutrality. Whether it’s tea towels in the kitchen, toothbrushes and towels in the bathroom, or children’s toys in the living room, none of these should appear in the photos. If you arrive at the home and there’s still clutter that you know won’t look good in the photos, there’s nothing wrong with suggesting that a few extra things be hidden. The home has to look clean and refreshing, as if no one had ever lived there prior. The aim is to make the customer feel that this new home is going to be theirs, not someone else’s. A high ceiling, an attic lounge, a solid wood floor, a view, amenities, as many elements as possible that you can work with. Use this or these factors in order to grasp the customer and keep them longing for more. Show the best part of the house and underline it as the tiebreaker!
Realty photos are the details that will convince possible buyers to come and visit the house in person. As the number of the listings available on today’s market is increasing from one day to another, you certainly need that wow factor to persuade your audience. Professional photos will do that for you! Consequently, if the number of buyers interested in the house increases, then be sure it will all lead to a higher chance of actually selling it.
If you are looking for a simple solution to getting more attention, then you have to use professional photos. The probability that people will take a look at that particular property instead of another increases by more than 45% with just a few good photos. Making a good first impression is a must! This it the reason behind the necessity of professional photos, specifically realistic ones. For a customer, this is going to be the biggest investment of their life. Your house must be presentable and highly appealing for a buyer to come and visit it. So, understanding the importance of photography in real estate is a first step, then comes the challenge of selecting the right photos for the right buyers. Think about it: the photos will be the first things a buyer will want to see.